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Beauty Industry, Beauty Launches

CURLS Debuts at CVS Stores

The hair care line is now available nationwide.

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By: Marie Redding

Senior Editor, Rodman Media

CURLS, a natural hair care brand, is making its debut at CVS stores nationwide this month. The hair care line will be available at 7,200 CVS stores. 

CURLS is also celebrating its 15th anniversary this year. The haircare line includes cleansers, conditioners, moisturizers, stylers and hair growth supplements. The products are made with certified organic ingredients, free of sulfates, parabens, mineral and petroleum oils.

The packaging features colorful labels. The brand uses round plastic bottles, jars and many flip-top caps. A few CURLS products are shown above.

Made with Organic Ingredients & Budget Friendly

CVS now carries some of the brand’s best-sellers, including Crème Brule Whipped CURL Cream, Goddess CURLS Botanical Gelle, Lavish CURLS Moisturizer and Passion Fruit CURLS Control Paste.

“My initial goal in creating CURLS was to give curlies everywhere that perfect product to give them beautiful and healthy hair,” says CURLS founder Mahisha Dellinger. “In today’s economy, it’s important to me to offer our affordable yet results-driven products at accessible retailers like CVS.”

Dellinger says the brand will continue to develop new innovative products — remaining certified organic and budget-friendly.

 

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